Archive Years

Archive Months

News 2018

10 Nov

Mansfield handed its Purple Flag

Posted On: 10/11/2014 10:03:00

Mansfield was presented with its official Purple Flag certificate at an awards ceremony in Kingston last night, (November 5) marking its success in the accreditation scheme that recognises excellence in the management of town centres at night.

Two Saturday night visits by Association of Town and City Management (ATCM) assessors were made to Mansfield this year and paperwork providing evidence of achievements in the town was submitted.


The Purple Flag Panel endorsed the recommendations of the Assessors and awarded Purple Flag status to Mansfield at the end of September.

A report outlining the decisions and conclusions of the Accreditation Panel and Assessors has been sent to Mansfield’s Purple Flag team.

Items highlighted in it as being particularly positive included the caves, the links between public spaces, advanced licensing tactics used, the Palace Theatre and Mansfield Partnership Against Crime’s nights of action, which were described as “most impressive with a clear drive to instil civic pride along with hard-hitting educational and preventative messages to deter people from all manner of alcohol-related issues.”


Mansfield is now entitled to fly the Purple Flag for two years, subject to a successful “light touch” assessment after 12 months. 

Representatives of the Mansfield Purple Flag steering group including Mansfield Business Improvement District Manager Sarah Nelson wholed on the work, acting police Chief Inspector Neil Williams, Mansfield District Council Street Cleaning Manager Julie Snowden and th authority’s Licensing Team Leader Sam Yates attended the awards ceremony, hosted by the ATCM.

Sarah Nelson, who accepted the certificate and a purple flag from ATCM Chief Executive Officer Martin Blackwell, said: “We were very proud to represent Mansfield and to show other teams from around the country what a great place it is.


“The town is starting to shake off its reputation as a place to avoid in the evenings and Purple Flag will play an important part in helping with this. The positive publicity and increased visitors that are expected to result will help create jobs and an increased ‘feel good factor’ about town.


“More and more people are realising how much Mansfield has to offer and visitor numbers are increasing as a result. There is a wide range of activities to enjoy in a safe and friendly environment and achieving Purple Flag verifies this.”


Work to gain the award has been led by a team set up in 2013 and involving representatives from Mansfield Association of Licensed Venues (MALV), Mansfield BID, Mansfield District Council, Mansfield Partnership Against Crime (MPAC) and the police. Many other organisations which contribute to the town centre experience have also played a role in the work.


A celebration of receiving the award that everyone can join in with is planned to take place in the town centre early in the New Year.